As a convenience store owner, you might see a lot of different faces each day. If you would like to build up a base of loyal customers, consider these tips for turning your occasional customers into those who stop in and frequent your business on a regular basis.
1. Sell Gas
If there is one thing that most drivers have in common, it's the fact that they have to purchase gas and diesel fuel on a regular basis. If you offer gas and diesel fuel at your store, you can help increase your chances that your customers will stop in at your store when they need to fill up. Working with a petroleum service can help you find out more about what you will need to do in order to install gas and diesel fuel tanks at your place of business.
2. Offer Cheap, Good Foods and Drinks
A lot of people who pop into convenience stores are in a hurry and are on their way to get things done. Some of these customers might be quite hungry and thirsty and could be looking for something that they can buy fast without spending a lot of money. If you start offering good but cheap food and drinks in your stores, you might find that your customers will return over and over again when they are looking for something to eat while they are on the go. Offering affordable fountain drinks and something as simple as hot dogs can go a long way toward satisfying your customers and encouraging them to stop in again and again.
3. Start a Loyalty Program
If you don't currently have a loyalty program in place for your convenience store, now is a good time to implement one. By letting your customers earn points toward coupons, discounts or free gas each time that they spend money at your store, you can let them know that you appreciate them and their business. Plus, if they know that they might get perks from shopping at your store rather than at competing stores, they might be more likely to come into your store rather than just stopping at another convenience store along their route, meaning that you can build up a lot of loyalty.
As you can see, there are a few things that you can do if you would like to turn the occasional customers at your convenience store into regular customers who will stop in on a regular basis. It can take a little bit of time, but if you make these changes, you might find that you will see the same faces all the time in your store, along with potentially attracting some new customers as well. Contact a company like Nelson Petroleum for more help.